Register for a Give STL Day Nonprofit Training Session

The St. Louis Community Foundation is excited to host the 7th Annual Give STL Day in 2020, which will take place on Wednesday, May 7, 2020. To help you and your organization prepare the Foundation will host a series of trainings via webinar format and in-person.

We invite you to attend all sessions or select the ones that are most applicable to your organization. If your organization has not registered to participate in Give STL Day 2020 visit, before March 30, 2020 and register to ensure your organizations is represented.

All Give STL Day 2020 Trainings are FREE to attend. If you have any questions about the trainings, please contact the St. Louis Community Foundation at

All 2020 Give STL Day Trainings will be held at the St. Louis Area Food Bank Hunger Engagement Center located at 70 Corporate Woods Dr. in Bridgeton, MO 63044.

St. Louis Area Foodbank Hunger Engagement Center:
The St. Louis Area Foodbank’s Hunger Engagement Center is a multi-functional, A/V equipped, and fully flexible learning and meeting space designed to accommodate groups of 15 to 180. A visit to the Hunger Engagement Center for a program with our education specialist is a great way to increase your hunger awareness and become engaged in our work. The HEC is also available for private rentals, making it is the perfect setting for hosting board meetings, seminars, and corporate retreats.

A note about parking:
Please park in the volunteer lot. Because parking is limited, please carpool if at all possible. In the event the volunteer lot fills, staff will be on site to direct guests to the back lot.

If you have questions about this training, please send an email to

What is Give STL Day & How to Make the Most of Give STL Day for Your Nonprofit

Thursday, January 30, 2020 at 9:30 – 11:00 AM – REGISTER HERE 

Thursday, March 19 – 1:00 – 2:30 PM CST –  REGISTER HERE 

Presenter: Neosha Franklin, St. Louis Community Foundation Marketing & Communications Manager

Give STL Day is a 24-hour, online day-of-giving event, designed to ignite the spirit of giving across the region and support causes in the St. Louis area where we live, work and play. Since inception in 2014, Give STL Day has raised over $13 million for regional nonprofits in St. Louis and surrounding areas.

Is this your first time participating in Give STL Day? Do you need a refresher? Join the St. Louis Community Foundation to learn more about Give STL Day, how to develop a strategy, and how this day of online giving can:

  • Earn your organization exposure in the St. Louis community
  • Raise general operating dollars or program support for your nonprofit
  • Engage and energize your donors, staff, and board of directors around your mission
  • Connect with other nonprofits in the St. Louis metropolitan and surrounding areas


  • NEW!! Give STL Day Participants or those needing a refresher course of how the day works
  • Nonprofits with new development staff or volunteers who will manage Give STL Day

Innovative Strategies to Help You Slay on Give STL Day

Thursday, February 13, 2020 at 9:30 – 11:00 AM –  REGISTER HERE 
Presenter – Katie Stuckenschneider

The state of social media in 2020 is way different than a year ago. Does your strategy reflect the changes? Get inspired to freshen up your strategies with simple innovative tips to drown out the noise and get people to pay attention on Give STL Day. Is your organization ready to reach your goals on Give STL Day? Together, let’s make a record this Give STL Day!

Give STL Day SpeakerKatie Stuckenschneider is the Marketing & Digital Media Manager at Forest Park Forever, the nonprofit conservancy that partners with the City of St. Louis to care for Forest Park. Previous to Forest Park Forever, Katie served as the Communications Direct at PROMO. Katie also has 14 years of experience working with nonprofits and over 15 years working in the field of social media. Katie is a lover and believer in organizing communities through digital and traditional media. Katie is an experienced marketing demand generator, content creator, analytics converter and has a strong record of implementing and executing communications strategies that align with the heart of the missions of various nonprofits.

Katie serves as a Board Member at the Social Media Club of St. Louis and has presented at media conferences and universities across the state and country.


Approaches to Fund Development in an Election Year

Tuesday, February 18, 2020 at 9:30 – 11:00 AM –  REGISTER HERE 
Presenter: Rachel D’Souza Sebert, Founder & Principal of Gladiator Consulting

For the last decade, the term “VUCA” has been used to describe the state of every sector. The nonprofit sector has not been immune to Volatility, Uncertainty, Complexity and Ambiguity. Definitions of wealth and who has access to wealth are shifting. Organizations are beginning to approach their vision with both advocacy and direct service. Donors want relationships with organizations they support. In this session, our presenter will share some food for thought and strategies to test as your organization navigates our VUCA world and will provided learnings and tips from previous Give STL day success.

Give STL Day SpeakerRachel is a proud life-long resident of St. Louis. Born to parents who immigrated to the U.S.A from India, Rachel has always been passionate about bridging differences and celebrating what’s possible when we collaborate from a mindset of abundance, learning and risk-taking. Her commitment to justice and addressing inequity began in her parents’ home and was cemented during her high school years at Nerinx Hall and through the National Conference on Community & Justice’s Anytown Youth Leadership Institute which Rachel attended when she was just 17.

In 2015, Rachel founded Gladiator Consulting, a boutique consultancy with a holistic approach to nonprofit organizational development. Through Gladiator, Rachel has combined her knowledge of Organizational Culture & Fund Development with her deep personal commitment to centering community, seeking justice and creating belonging for those who have been disenfranchised or targeted by institutions, systems and policy. She is committed to bringing this perspective to all of Gladiator’s clients and client projects have ranged from program evaluation to building fund development strategies with a Racial Equity Lens to event management to DEI strategy. Rachel approaches potential projects with a “What if” mindset and has a hard time saying no once she’s re-imagined what’s possible!

She currently sits on the Board of the St. Louis Chapter of the Emerging Practitioners in Philanthropy and the Community Advisory Board of Nine Network. She is a proud Leadership St. Louis Alum and an ongoing participant in Crossroads’ Understanding & Analyzing Racism Workshop (ABAR).

Donor Stewardship: What to do after Give STL Day to keep your new donors

Thursday, February 27, 2020 at 1:00 – 3:00 PM –  REGISTER HERE 
Presenter: Sarah Willey, Associate Director of Annual Giving, University of Missouri – St. Louis

Once someone gives your organization a gift on Give STL Day, you aren’t done! How and when you say thank you to that donor, especially if they’re a new donor, is really important. Sarah will lead you through some easy ways to make your donors feel amazing, so you will be more likely to get additional gifts or involvement after their Give STL Day donation. You’re working so hard to promote Give STL Day and recruit donors – come learn how to get the maximum long-term benefit for your hard work!

Sarah Willey is the Associate Director of Annual Giving at the University of Missouri – St. Louis. She serves on the Board of Directors of AFP’s St. Louis Regional Chapter and the AFP Global Chapter Support Committee. Sarah is CFRE certified, has a Master’s in Nonprofit Management from Washington University in St. Louis and is a certified social media strategist (SMS). She has extensive volunteer and board experience, including service as a founding member of the Advisory Council for A Red Circle and two years each as the Missouri Sierra Club Chair and Chair of the national Sierra Club Council of Club Leaders. Sarah was the recipient of AFP St. Louis’ Outstanding Young Professional award at National Philanthropy Day 2018 and is a graduate of them FOCUS St. Louis Impact Fellows Program.


March 5 – 2:00 PM CST – REGISTER HERE
How to Use Facebook Fundraising Tools to Drive Donations to Your Nonprofit – Year-Round and On Giving Days  

March 12 – 2:00 PM CST – REGISTER HERE
How to Measure ROI on Social Media and Digital

Thursday, March 26 – 2:00 PM CST – REGISTER HERE
How to Mobilize Social Media Ambassadors for Your Nonprofit (On Giving Day and Beyond!)

Recently named one of the 25 most influential nonprofit thought leaders, Julia Campbell is on a mission to make the digital world a better place. Through speaking and consulting, she guides organizations of all sizes on the best uses of social media and storytelling to build communities, showcase impact, and advance their causes. Julia wrote her book Storytelling in the Digital Age: A Guide for Nonprofits as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. She is publishing her second book on nonprofit social media strategies this fall. Julia founded and organizes the annual Nonprofit Social Media Summit, a live event for nonprofits, and is proud to be the co-host and MC of Cause Camp 2020.

View her speaker reel here:

You can check out her thoughts and ideas on all things nonprofit digital storytelling at