How to Connect Give STL Day to #GivingTuesdayNow Amidst the COVID-19 Pandemic
In the last month, the world has been impacted by the COVID-19 pandemic and there is no doubt that we are in unprecedented times. Since the start of this crisis, communities have mobilized to create virtual fundraising campaigns in response as people begin to understand and address the needs within their communities.
One of those initiatives is #GivingTuesdayNow, which is a global day of giving and unity that will take place on May 5, 2020 as an emergency response to the unprecedented need caused by COVID-19. This new day is organized by GivingTuesday, and is being held in addition to the annually scheduled GivingTuesday event that will still take place on December 1, 2020.
The St. Louis Community Foundation staff understands how this may cause some confusion to nonprofits and donors. But rest assured the Foundation is committed to hosting Give STL Day on May 7, 2020 for our local nonprofits.
What is the difference between Give STL Day and Giving Tuesday?
| #GivingTuesdayNow | Give STL Day |
| Started in response to the COVID-19 global pandemic in 2020 | Started in 2013 as a way to build community & support St. Louis local nonprofits |
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#GivingTuesdayNow is on May 5, 2020 |
Give STL Day is on May 7, 2020 |
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A 24 online movement/initiative |
A 24 hour online giving day |
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Donations made to nonprofits across the world |
Donations made to local nonprofits in the St. Louis and surrounding counties |
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Nonprofits must have their own website and/or method for accepting donations online. |
Accepts donations directly to Civicore digital platform provided by the St. Louis Community Foundation at givestlday.org |
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Donations begin to be accepted on May 5, 2020 |
Donations began being accepted April 6 and will last until May 8 at midnight. |
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#GivingTuesdayNow does not offer prizes and incentives for nonprofit participation |
St. Louis Community Foundation offers hourly prizes, power hours and other random incentives for nonprofit participation |
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Donation payments are given directly to the nonprofit or through individual payment processors |
Donation checks come from the St. Louis Community Foundation |
In an effort to help nonprofits with their marketing and promotional efforts of both – Give STL Day and #GivingTuesday now, the St. Louis Community Foundation Give STL Day team has developed some key messaging and graphics to connect the two virtual fundraising days. Simply download the messaging and graphics here or access all Give STL Day toolkits at www.givestlday.org.
Donors can support by giving to any of the participating nonprofits NOW at www.givestlday.org.
If you have questions regarding Give STL Day, please email info@stlgives.org
