Give STL Day 2022 Training Schedule

The St. Louis Community Foundation is excited to host a variety of Give STL Day trainings for nonprofits in the St. Louis region. All trainings are FREE to Give STL Day participants. These trainings will help you plan your Give STL Day campaign and with your year-round digital and fundraising strategies.

All trainings will be recorded and made available for viewing at later dates, except for virtual open office hours. If you have any questions about the trainings, please contact us at

The 2022 training schedule is subject to change. We will do our best to keep your organization up to date. The most current training schedule will always be available on our website.

Nonprofit Registration & Onboarding

Thursday, January 27 | 10-11 a.m.
Presenter: Maelynn Brown, Project Manager at NeonOne – Give STL Day platform provider

We will walk nonprofits through Give STL Day registration, advising them how to build out their profile to its full potential, and reviewing the Help Centers.

Give STL Day: 24 Hours of Giving for Your Nonprofit

Monday, January 31 | 1-2 p.m.
Presenter: Neosha Franklin, Director of Communications, St. Louis Community Foundation

Is this your first time participating in Give STL Day? Do you need a refresher? Join the St. Louis Community Foundation to learn more about Give STL Day, new updates to the new Neon One giving platform, and how this day of online giving can: earn your organization exposure in the St. Louis community, raise general operating dollars or program support for your nonprofit , engage and energize your donors, staff, and board of directors around your mission, and connect with other nonprofits in the St. Louis metropolitan and surrounding areas.

Choosing the Best Digital Marketing Campaigns for your Industry, Budget, and Goals

Thursday, February 3 | 11 a.m.-noon
Presenter: Tim Hebel, founder of Beanstalk Web Solutions

There are many forms of digital marketing and you will commonly hear phrases like “Every organization needs to be on social media” or “You should be improving your SEO”. In reality, these blanket statements are often misleading. Depending on your specific industry, budget, and goals, different methods of digital marketing suit different needs and objectives. We will explore the broad categories of digital marketing and you will learn how to determine which methods are worth pursuing for you and your organization, as well as which ones to avoid.

How to Work with the St. Louis Community Foundation

Thursday, February 10 | 11 a.m.-noon
Presenters: Elizabeth George, MBA, MSW, Director of Community Investment, St. Louis Community Foundation, and Nikki Martinez, Community Investment Manager, St. Louis Community Foundation

Join Foundation staff to gain a better understanding of how the Community Foundation strives to meet our mission to inspire purposeful philanthropy that connects community and donors to build and preserve a more equitable and vibrant region. From advising individual donors to administering private foundations and supporting community-wide racial equity initiatives, the St. Louis Community Foundation plays a unique role in convening and leading community efforts.

Give STL Day Virtual Open Office Hours

Thursday, February 17 | 1-2 p.m.
Thursday, March 17 | 11 a.m.-noon
Thursday, April 7 | 1-2 p.m.
Hosts: Neosha Franklin, Director of Communications and Emily Baumann, Communications Associate at St. Louis Community Foundation

Do you have questions about Give STL Day? Do you need a little extra help with getting started or is there information that is unclear? Join the Give STL Day staff for virtual open office hours where they will help answer any questions that you may have about Give STL Day 2022. Virtual open office hours will not be recorded.
REGISTER-February 17

How to Convert Followers into Donors

Thursday, March 3 | 1-2 p.m.
Presenter: Adora Drake, Expert Digital Marketing Strategist, Coach and Consultant

In this Give STL Day training, Adora will cover how to convert social media and website followers into donors who are ready to engage with the organization and most of all give to the cause. You will learn the 5 key tactics for growing a targeted following on the platform while leading/engaging with them offline to receive more donations and/or volunteers.

Writing a Winning Grant 101

Thursday, March 10 | 11 a.m.-noon
Presenters: Elizabeth George, MBA, MSW, Director of Community Investment, St. Louis Community Foundation, and Nikki Martinez, Community Investment Manager, St. Louis Community Foundation

Every foundation has a different approach to reviewing grants, including the foundations and competitive funding opportunities through the St. Louis Community Foundation. Understanding how to structure a good grant proposal, as well as how to customize your proposal for an individual funder, will increase your chances of winning that grant. The St. Louis Community Foundation’s Community Investment team will cover the nuts and bolts of their approach to the Missouri Common Grant Application, as well as provide a look at the perspectives and approaches of the funds and foundations with which we work.

Peer-to-Peer Fundraising

Wednesday, March 16 | 10-11 a.m.
Presenter: Maelynn Brown, Project Manager at NeonOne – Give STL Day platform provider

Nonprofits will be given a walk through of the NeonRaise, the Give STL Day platform provider’s peer-to-peer fundraising platform. Learn how to set up campaigns and create pages to share with your peer networks.

Give STL Day Nonprofit Panel

Thursday, Wednesday, March 24 | 9-10:30 a.m.
Presenters: Kyle Williams, Director of Development Foster & Adoptive Care Coalition; Erin Gregory, Director of Corporate and Foundation Relations and Annual Giving for the Humane Society of Missouri Society; Lana Kruse, Treasurer at First Step Back Home

Join us for a panel discussion with some Give STL Day nonprofit participants to learn tips and tricks of how they leverage their social media channels, how they attract new donors and how to ask for matching gifts to raise more dollars on Give STL Day.

The First Step in Program Design: Understanding Community Needs

Thursday, March 31 | 11 a.m.-12:30 p.m.
Presenter: Elizabeth George, MBA, MSW, Director of Community Investment, St. Louis Community Foundation, and Emily Seiple, Community Investment Assistant, St. Louis Community Foundation

The most successful programs are those that meet a documented community need. But how do you know if your program idea really is meeting a need? Together we will walk through the basics of needs assessments – how to use your internal data, where to find external data, and what to look for in the competitive market. In addition, we will cover ideas regarding where to find information about the population you serve and who else is working with your identified market. By the end of the session, you will have an understanding of the elements of a good community needs assessment and how to use data to identify community need. In addition, you will walk away with tips and tricks to present that community assessment in a convincing manner.

We hope to see you at many of these valuable trainings! Attendance is not required but is highly encouraged. For more information on Give STL Day, click here.